"Energy, group dynamic + intellectual methods or tools = creativity"
The methods for group creativity make it possible to find very good and very many group ideas. They lead to relevant and innovative solutions on various subjects : new concepts for products, brand name creation, prospective surveys… Based on recreational techniques, the creative workshops are efficient and rapid methods for innovation.
It happens inside a focus group. The core of the creative workshop is the imagination of the participants who speak to foster the creativity.
Through role plays, setting up situations, free associations, brain post it, trees of knowledge, list of words, cut and paste, making up stories, recreational forms of expression, fine arts…