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Advice about the creation and efficient use of data bases

Some tools to :

  • Optimize the customer relationship and loyalty
  • Establish a direct and personalized contact with each client
  • Offer products or services adapted to each client

Set up an adapted tool for CRM - Customer Relationship Management - gives the company the means to develop from transactional marketing to relational marketing, which alone is capable of creating a long term relationship.

The key stages

At the outset : set up a new operational process in the company

  • Every part of the company must be involved in setting up a policy focused on relational marketing (communication and marketing, as well as information technology, customer service, logistics, the financial sector, production, R&D, human resources and the management.)

The final stages : implement relational campaigns and measure their efficiency

  • Depending on the history of each client, personalized campaigns may be launched.
  • The efficiency of each campaign must be measured to then integrate the data into the CRM and to continue to optimize the relationship with the client in a continuous improvement process.

Kheolia’s competitive edge

Tailor made support to review the corporate culture, the mentality of the company and its communication habits. When this is finished the client is put back into a privileged position and all the departments of the company can accept criticism and converse with the client.

Kheolia has made a commitment to Esomar

Respectful of the ethical code in favour of good practices and consumer protection, Kheolia Institute has joined Esomar, the association for survey professionals which now has a worldwide coverage.

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