The approach consists in conducting a behavioural segmentation of the clientele by using all the data the company has at its disposal, on each of its clients..
Processing past statistics available about the clients of the company
Creating an operational segmentation
Proposition to insert indicators into the dash board
A customized support, over time
The principle of Data Mining and client knowledge is to approach the data without a priori, without a standard format, to allow the trends to emerge and create customized models. The different results proposed are the possibilities which are very likely. The results of segmentation can give rise to strategic reorientation on which Kheolia will support you.
For several years now, Kheolia has supported us in gaining a better knowledge of our clients, their profile and their expectations. Kheolia are helping us to make horua.fr develop in such a way that the client is constantly the centre of our priorities. The scope of Kheolia’s skills and its expertise in retailing guarantees a high quality service.
Managing Director, houra.fr